Blog #6: Design & Thinking

Design & Thinking documentary actually surprised me for how design thinking could be applied to a boarder fields other than just design field particularly. Seeing how companies, doing different jobs, using the system of design thinking appears really interesting to me. Design Thinking, and how companies apply it, doesn’t necessarily have to be a linear process. Some companies just focus on just one step of the whole process, or even jumping from one step to another without any orders. Personally, I’m really into what Stephen Gibbs states in The Cook. His company persuades people into cooking and making food from all ingredients. Initially, people are shy to participate, but as time builds up during cooking sessions, people start to cook and find interest in cooking. This is to me, is the empathize phase in the Design Process, combined with a part of prototype. The cooking is an ice-breaker for people (empathize), and the outcome turning out successfully is the result of doing it over and over again (prototype). Hence, my thought that Design Thinking was a linear process has been completely changed and I think from this point on, I will focus on just one phase of Design Thinking.